Part 10 of the interview: Product Business Building – Define Your Version Of Success Before Going To Market
Intuit Quickbooks came to interview us about what makes product businesses tick. This is part 10 of 10.
Products To Profits is a marketing consulting firm which offers a wide range of services in a very focused niche: consumer product business building.
CEO Amy Wenslow believes the most crucial part of helping her clients get their products out into the world is finding out what kind of lifestyle they want to have. Understanding her client’s motives is the fundamental aspect that determines what strategy Amy utilizes to help her clients succeed. These strategies will include licensing, distribution and pricing based on a host of market variables. Everyone’s definition of success is subjective, so the most important variable of all to Amy is the quality of life her clients want and helping them to achieve that one excellent product at a time.
To learn more about Amy Wenslow, please visit our About Us page.