Product Success Program

Do you want to confidently, successfully show your product to large retail stores so they say, “Yes, we have to have this”?

Are you ready to commit to the product success you’ve been craving but just couldn’t get?

Would you like a do-able plan with clear steps that move you, and your product, forward quickly?

If you said, “Yes! I’d LOVE that”, then you’re going to love my new, exclusive Product Success Program. It’s designed exactly, precisely with you in mind.

 

 

 

Hi. I’m Amy Wenslow. For over 21 years, I’ve been working with manufacturers that sell to the largest stores in the United States including QVC, Costco, Wal-Mart, Macy’s, JC Penney, Zales, Helzberg Diamonds, Home Depot, Michael’s Craft Stores, Jo-Ann’s Fabric and Craft Stores, Claire’s Accessories and Sam’s Club online.
 
One of my favorite moments ever was standing in the cash register line at a huge store and seeing someone buy my very own product!
 
It made me feel proud. Like I had proven something to myself.
I want you to feel that sense of accomplishment too.
 
 

The customized Product Success Program is for you if:
 

  • You have a touchable, tangible product
     

  •  Your product solves a problem for people

  •  You want to sell your product to large retail stores, on the internet or a TV shopping channel

  • You want step-by-step guidance from an expert with firsthand, proven success

  • You like results

In my 21 year career as a product developer, I’ve done business in the United States, Canada, China, Hong Kong, the Czech Republic, India. There have been a few failures and some extraordinary successes.  One product sold $2.5 million dollars during the first year. Another line sold $300 million in three years! There are others too numerous to mention here. When I asked myself what made all those successes possible, it came down to our commitment, the strategy we designed and the team.

 

Why you CAN'T create Product Success alone

 

First, working alone is long, hard, frustrating work. It grinds the human spirit down until you wonder, “Is it worth it? Can I really do this?”

Secondly, trial and error is an expensive way to learn. You will end up reinventing the wheel countless times. Each time you make a mistake it will cost you time, money, energy and confidence.

Sometimes, you don’t get a second chance to have the right information for a retail buyer.

Remember that old saying, “you can’t see the forest for the trees?” Well, I’m here to tell you it happens all the time with products. You get so close that you can’t see all the steps involved, figure out which things to do in what order or how to make more money with every step.

You end up re-doing work. Making expensive mistakes. Shelling out more and more money to fix preventable headaches.

And lastly……… the worst outcome of all, “If only……..”

 

I can’t tell you how many people say, “X number of years ago I had a great idea. I didn’t do anything with it. Then just last month (or last year) I saw it in a store! If only I had known you.”

“If only I had taken the chance and really gone after my dream.”

“If only I had believed in myself.”

After hearing “if only” for the umpteenth time from countless people I said, “No more!”

 

Put an end to the confusion & mystery of creating BIG products on small business budgets.

 

How Your Product Gets Ready for BIG Retail Sales

The foundation of our work together is your half day, customized, one-on-one intensive, called your Product Success Session.

Even before your Product Success Session, I’ll review any materials you want to send over: sales literature, pricing, costing, packaging, you name it. When we start your live, customized success session, we’ll refine your key goals and the top priorities to create that success. Then, we’ll map the strategic steps to overcome any obstacle on your path to product success.

 

Why take so much time to set goals? For a ton of reasons you need to know……

 

We’re looking for every way you can maximize sales and minimize having to re-do work. That helps you save money and time. We’re setting you up for success now and in the future.

Investors respect entrepreneurs with an educated plan.  They respect systems that create speed to market while controlling costs.

Expert, step-by-step processes guide you through the coming weeks and months.

Building on the foundation of your Product Strategy Session, you will have 10 one-on-one coaching calls. These weekly calls keep you moving clearly, confidently & quickly toward your goals. The calls are focused on your customized success steps. From pricing, packaging and learning how to present your product the best possible way, you’ll have an expert walking you through the process.

Each coaching call is fast paced and collaborative. They’re packed with information to move your sales forward quickly. At the end of each coaching session, you’ll know the most immediate 1 – 3 actions to take for your specific product.

Your customized coaching calls are recorded so you can listen to them again and again.

Other members of your team can be on the conference calls, too!

 

 

Product Strategy

  • Pre-Product Success Strategy Session review of your existing documents

    • Prepares us to move rapidly during your live Product Success Strategy Session

  • Half day exclusive Product Success Strategy Session tailored to your Product Goal

    • Either in Los Angeles or via video conference on WebEx

    • Video & audio recording of your entire half day Product Success Strategy Session

  • 10 – 60 minute, one-on-one coaching sessions directly with Amy Wenslow
    • Video & audio recording of each coaching session for your personal use shipped to you within 5 days of your session

 

  • On-going email review of your documents
    • Expert feedback on packaging, pricing, messaging, etc.

 

Product Planning Templates

1. Demographic / Psychographic / Target Market Interviews

  • Be completely clear about your target market’s wants and needs.
  • Understand what’s important to them to drive their purchase.

2. Price Quote & Bill of Materials

  • Quality control specifics and your costs are all in one place.
  • This is the foundation of clear agreements with factories.

3. Retail Pricing with Profit Margin

  • Makes sure you don’t give away your profits!

4. Product Photo Shoot Checklist

  • Stimulates your thinking before your product’s photo shoot.
  • Professional photographers appreciate the clarity

5. Sales PowerPoint Presentation

  • Key slides organize your information how buyers needs to see it.
  • Gives you the professional edge.
  • Dramatically improves your sales potential!

6. One Page Sell Sheet

  • A concise piece of sales collateral to introduce the product or leave after a meeting.

7. Tradeshow Planning

  • Defines your goals before you go.
  • Plans all the elements for a successful show.

 

Product Success Program Extras

Mindmap for Product Success

  • Visual flowchart to show the path to product success

E-Book “Speaking to Retail Stores, Manufacturers & Designers”

Understand the language of retail so you say yes to good deals, no to bad deals.

100 must-know words and phrases to help you make money from your product

 

Any, or all, of your business team can attend your Strategy Session and coaching sessions.

 

 

4 payments of $3,000 = $12,000

1 payment of $9,995

 

Payment Plans

Additional Program Gifts

#1 “Sales Superstar” Home Study Course by Gina DeVee
Value $1997

Gina DeVee’s home study course on selling without feeling pushy. This course supports you in selling from an authenticate desire to serve people well. There are step by step lessons to guide you through selling your particular service or product.

 

#2 “Secrets of PR Success 16 Week Recorded Course”
Value $997

Lisa Elia is a top Los Angeles publicist with over 20 years of experience in media relations. This is her breakthrough program with 16 written lessons and recordings of live calls that walk you through all aspects of PR

 

#3 “Twitter Profile Makeover” with Kerianne Mellott
Value $500

Kerianne Mellott, social media marketing expert, will review your Twitter profile and make sure you are set up for success!
Optimize your bio to position your expertise
Create your "tweeting" strategy for positioning yourself effectively.
Using Twitter to accomplish your goals.

#4 One hour of marketing text consulting from Matt Goldfarb
Value $500

Matt Goldfarb is the copy writing guru behind the Viagra marketing campaign for its first three years. Matt will review your existing marketing copy and suggest improvements to give you quantum leaps in your results.

Total Gift Value $3,994

 

 

 

 

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