Design as an Asset How Design & Money Intersect

A spirited discussion about design’s true impact on your business’ speed and finances.

You’ll learn where the actual real-world value of great product design, user experience and branding fit in your business finances or where they might be derailing your progress.

Our panelists include designers, investors, business strategists and founders. Each panelist has been chosen for their unique background and wisdom about business. They will look at design as an asset from several directions: investing, product design, branding, graphics, marketing, sales and business valuation.

Partners: This panel is a collaboration between DesignX meetup, Product Mastery meetup, Pasadena Startup Entrepreneurs meetup and Products To Profits.

Our Moderator: 

Shawna Dawson, Founder | Curator of Artisanal LA


Mario E. Munich, Senior Vice President of Technology at iRobot Corp.

Kristin Hiibner, Angel Investor member of Pasadena Angels, Intellectual Property Attorney at Karish & Bjorgum PC 

Agustin Grube, CEO, Bayfish

Chuck Chugumlung, Creative Director, Bayfish 

Amy Wenslow, CEO, Products To Profits 


Agustin Grube, CEO, Bayfish 

Agustin is a Marine Corps Veteran and 20+ year seasoned professional with career highlights of being a turnaround CEO of a health care company and a fortune 500 marketing consultant working on national brands like Uncle Ben’s Rice, Healthy Choice, Peter Pan Peanut Butter,  Orville Redenbacher, and Nature Made Vitamins.

He has lectured, and advised, at UCLA Extension on trends in B2C/B2B e-commerce, multi-channel marketing, consumer behavior, business development, marketing strategies, online advertising and ROI, digital branding, online security, product development and user experience.

Amy Wenslow, CEO, Products To Profits

Amy is the international product expert who leads Products To Profits’ work with physical product businesses. Her firm has saved failing product businesses and brought hundreds of new products to market. Their numerous successes have included: work on a line that sold over $300 million on QVC, a $1.78 million first order from Walmart with only 1 piece of product in existence and a client selling over $1 million on Amazon in their first year of sales.

Clients have won national awards from the Juvenile Products Manufacturers’ Association, National Hardware Show, Parent’s Choice, Hardware Retailers Association.

Amy has spoken on stages with Daymond John and Kevin Harrington from Shark Tank, Bob Circosta and QVC hosts.  She has been featured a speaker for FedEx, the United States Patent and Trademark Office, the National Hardware Show, International Housewares Show and USC.She has judged and evaluated investment pitches for Clean Tech Open and the PortTech Incubator.

Chuck Chugumlung, Creative Director, Bayfish 

Chuck began his career as a graphic designer of packaging and online marketing in the Gaming and Film Advertising field. Chuck is highly proficient in Adobe applications and Autodesk 3D animation software. He’s worked on many brands including, Mercedes Benz, Microsoft, Intel, Disney, Mattel and PepsiCo.

Chuck has, also, received several honors in the field of Art Direction, including two recognitions in the Hollywood Reporter Key Art Awards for interactive film marketing projects, “Lemony Snicket’s A Series of Unfortunate Events” and “The Royal Tenenbaums”. 

Mario E. Munich, Senior Vice President of Technology at iRobot Corp.  

iRobot produces the Roomba home cleaning robots and a line of medical robots.

Mario manages the research and technology development efforts at iRobot Corp. He received the degree of Electronic Engineer (with honors) from the National University of Rosario, Argentina and the M.S. and the Ph.D. degrees in Electrical Engineering from the California Institute of Technology, Pasadena.  His PhD work focused in developing novel Human-Machine Interfaces using video technology and computer vision techniques. He previously worked at Evolution Robotics where he developed object recognition, and navigation and mapping algorithms for consumer robotics. His research interests include computer vision, sensors for robots, autonomous navigation, and human-robotic interaction.

Kristin Hiibner, Ph.D,

Kristin is an intellectual property attorney with 15+ years of diverse experience in patents, trademarks, trade secrets, licensing, and risk management.  Kristin’s Ph.D. is in Organic Chemistry and she has represented companies in a variety of technologies.  As an active member of the Pasadena Angels, Kristin invests in early stage Southern California companies and is a frequent presenter on intellectual property and entrepreneur topics in the Los Angeles area. 

Shawna Dawson, Founder | Curator of Artisanal LA. 

Shawna Dawson is the creator of two of Los Angeles’ award winning event brands–the LA Food Fest and Artisanal LA–which include regular pop-ups with partners like the Producers Guild of America, Coachella, West Elm, Tesla and Whole Foods. Shawna is also the founder and principal of Sauce LA, the marketing and PR firm behind dozens of the city’s top restaurants, chefs and events including Test Kitchen, Republique and Bestia. This year, she created and launched CLEAN MADE, a digital brand and lifestyle festival launching in three markets (Los Angeles, Denver, Seattle) in 2018. Shawna and her brands have been featured in numerous publications from the Los Angeles Times to Bon Appétit and New York Magazine and she was most recently recognized by the Mayor’s Office for her work supporting fellow entrepreneurs through Artisanal LA.

Pin It on Pinterest

Share This